With the evolution of the digital world, digital platforms have become a tool for businesses. Undoubtedly eCommerce websites have helped businesses to excel especially during the pandemic period. Different platforms are available for eCommerce sites and one of the most preferred and easy to build is Woocommerce sites. However, there are several features but Woocommerce Checkout and Woocommerce product addons are the break or make parts of an eCommerce site.
With a plethora of options for shopping, with no doubt, customers will prefer sites that take minimal time for checkout. If the loading, product adding, checkout, and payment are taking time, then they will switch to other sites. So it is extremely important to make these processes get completed in a few seconds. In this article, we are discussing how to speed up the checkout process. If a simple error that could be fixed in a few minutes is not addressed quickly, it can harm your business.
Why is Woocommerce Checkout Slow?
There are numerous issues a buyer encounters while using eCommerce sites and these issues could lose business and customers swiftly. Unquestionably, one of the most significant aspects of any eCommerce store is the checkout process. Customers are more likely to leave your store empty-handed if the checkout process isn’t quick and simple. Firstly, let’s check into the factors that delay the checkout process.
Checkout Isn’t Available and Appears to be an Empty Cart
While there are many reasons why a checkout redirect to an empty cart might occur, it typically happens if WooCommerce and your hosting are not fully compatible. The problem most frequently affects shops that have “force HTTPS on checkout” enabled.
The Review Order Section Is Unable to Load
Customers’ shipping and billing information generate a script to reload the review order data when they enter it. When there is a scripting error, it simply freezes up without displaying an error message that would have clarified the situation.
This typically occurs when the returned data does not match what WooCommerce expects. This is due to a plugin or template conflict. To resolve this, check the compatibility of all installed plugins and update any outdated WooCommerce templates.
No Payment Option During Checkout
When a customer does Woocommerce product addons and other details including shipping address and redirects to the final step, no payment option appears. This situation will lose the customer. This typically occurs when a store does not have an SSL certificate installed and the payment option requires one. An SSL certificate is necessary to secure sites from the hands of hackers.
An Unknown Error Pops Up While Checkout
The appearance of an unknown error may indicate that a PHP script in WooCommerce is not functioning properly. It could be due to a plugin conflict, or your hosting does not support WooCommerce’s custom AJAX endpoints. To resolve this, you must inspect each plugin that has been installed. Disable the plugins one at a time to see if that resolves your issue.
Tips to Improve Woocommerce Checkout Process
Checkout is the final conversion point for your store’s visitors to become paying customers. Without an optimized checkout flow, you are at risk of losing visitors rather than gaining new customers.
Implement a Digital Wallet System
Implementing a digital wallet system is one of the best ways to speed up the checkout process after WooCommerce custom product addons. You have a few different options for digital wallet systems, so be sure to implement the one that best suits your requirements. Additionally, the majority of these wallets have security features that provide users with a sense of security when transacting. Customers can use this system to securely store their payment information so they don’t have to enter it each time they make a purchase. This speeds up the checkout process while also increasing security.
Guest Checkout
Customers can use this option to make purchases without creating an account on your website. While you may lose some potential customer data, your conversion rate will improve. Make the guest checkout process as simple and streamlined as possible. The best website can assist you in increasing your online visibility, resulting in more traffic and customers. A well-designed website can also help you establish your brand and build trust with potential customers. Finally, a quick and simple checkout process can help boost conversion rates and sales.
Mobile-Friendly Website
58% of internet users nowadays use their mobile devices to browse the internet and carry out online shopping. In that regard, improving your mobile checkout experience is recommended to prevent sales drop. Initially, make your mobile eCommerce site’s page load time as quick as possible. Conversion, sales, SEO, and user experience are just a few of the things it influences. For instance, a website that loads in one-second converts 3 times as many visitors as one that does so in five, and up to 5 times as many as one that does so in ten.
Reduce the Number of Form Fields
When a website visitor is ready to purchase something, they have already made their decision. Allow them no time to reconsider their decision. If one-click checkouts are not possible, reducing the number of steps improves the checkout process. It has been discovered that websites with fewer form fields perform better during checkout. Implementing autofill for address and credit card data is a highly effective sales strategy. Because these are the items that take the most time to type and contain the information required to ship an item.
Use a Plugin for One-Page Checkout
It’s time to start using a one-page checkout plugin if you don’t have one yet. These plugins enable customers to complete the entire checkout procedure without visiting multiple pages. In terms of conversion rate and general customer satisfaction, this can significantly impact. For WooCommerce stores, there are several excellent one-page checkout plugins available.
Range of Payment Options
Baymard estimates that 9% of users abandon their carts due to a lack of payment options. Another 4% abandon ship because their credit card was declined. If you only offer the traditional options (VISA and MasterCard), you will lose customers who prefer to pay with other cards or payment systems. You can include a variety of payment methods, both offline and online, on your WooCommerce checkout page. Owing to their popularity, you can use PayPal or Stripe in such cases. You can also accept payments through digital wallets like Apple Pay and Google Pay.
Optimize Your Website for International Visitors
If you have international customers, you must optimize your store for them. You can make the checkout process easier for these customers by providing country-specific shipping information. If you want to boost your conversion rate, make sure your store is for international visitors. In addition to providing country-specific shipping information, your website should support multiple languages. Customers will be able to shop in their native language, making them feel more at ease and confident when making a purchase.
Offer Customer Service
Customers should get instant support if they have any queries or doubts while purchasing. Customer service can be delivered in a variety of ways, including live chat, phone, and email. You’ll be able to address any queries or worries a customer may have by offering customer support. This will enhance overall customer satisfaction and increase the probability that a customer will proceed with the checkout process.
Also Read : What Metrics are Particularly Important to Measure on Your WordPress Site
Conclusion
The success of your eCommerce business is determined by the number of people who convert rather than the number of people who visit your website. The more conversions you get, the more revenue you make, and your checkout page are critical to this. When optimizing your WooCommerce checkout process, avoid asking users for too much information. Every second is crucial! The lower the conversion rate, the slower the website. A fast website, on the other hand, provides a better user experience, increases ROI, and ensures visitor-to-customer conversion. Finally, the most important aspect of attracting customers is to provide a positive experience with WooCommerce product addons and the checkout process.